1. Have a Clear Cover Photo and Profile Picture
Social Media Examiner suggest that having a clear cover photos is the number one tip to improve your Facebook Page. Having a relevant branded profile picture is also important.
O’Sullivan’s Bar in Douglas need to improve their Facebook Page because their cover photo suggests the page may be for Hendrick’s Gin, while the brand doesn’t appear in the profile picture.
The cover photo should have a the company brand name and logo. Potential customers would be unlikely to recognize the business from this profile picture
2. Fill in the “About” Section
with relevant information, such as