Make sure your Profile Picture represents your brand.
Some Facebook pages are unrecognisable from their profile pictures.
This profile picture is for a beauty salon called The Pamper Pad based in Cork. One couldn’t identify the company from looking at the profile picture.
Make sure your profile picture has the correct size applied to it.
This profile picture is really easy to understand and its clear to the viewer that the organisation is Ard na Laoi Montessori School.
2. Include a relevant Call-to-Action button on your Facebook Page