Millennials are Mobile First: What Marketers Need to Know


Who are the Millennials?

There is some disagreement about how to define the millennial generation.  Wikipedia suggest that it included people who were born between the late 1970s and early 2000s.  The Urban Dictionary say this generation includes those born between 1982 and 1994.


Millennials Love Mobile

According to ComScore in a July, 2016 study 80% of US adults had both a smartphone and tablet device. Irish consumers also love their mobile. A report IPSOSMRBI in September 2016 found that 90% of consumer had a smartphone


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