Category Archives: MILLENIALS

Millennials are Mobile First: What Marketers Need to Know

 

Who are the Millennials?

There is some disagreement about how to define the millennial generation.  Wikipedia suggest that it included people who were born between the late 1970s and early 2000s.  The Urban Dictionary say this generation includes those born between 1982 and 1994.

17705922131_1deedbee5d_m

Millennials Love Mobile

According to ComScore in a July, 2016 study 80% of US adults had both a smartphone and tablet device. Irish consumers also love their mobile. A report IPSOSMRBI in September 2016 found that 90% of consumer had a smartphone

Capture.PNG
IPSOSMRBI
Advertisements

Millennials are mobile first – what marketers need to know.

Who are Millenials?

There is some disagreement about who exactly the millennial generation are.  Wikipedia suggests millennials are those with birth years ranging from the late 1970s to early 1980s and ending birth years ranging from the mid-1990s to early 2000s.  Forbes suggest that they are those born from the late 80s to the early 2000s.

millenials
Elizabeth Hahn

Millenials Love Their Mobiles

definitive-guide-to-engaging-email-marketing