- Ensure your Facebook page is a business page and not a friend account.
Ensure your profile picture identifies the brand of your organisation.
Pamper Pod Beauty Salon are not identified in their cover photo.
Make sure your Profile Picture represents your brand.
Some Facebook pages are unrecognisable from their profile pictures.
This profile picture is for a beauty salon called The Pamper Pad based in Cork. One couldn’t identify the company from looking at the profile picture.
Make sure your profile picture has the correct size applied to it.
This profile picture is really easy to understand and its clear to the viewer that the organisation is Ard na Laoi Montessori School.
2. Include a relevant Call-to-Action button on your Facebook Page
1. Have a Clear Cover Photo and Profile Picture
Social Media Examiner suggest that having a clear cover photos is the number one tip to improve your Facebook Page. Having a relevant branded profile picture is also important.
O’Sullivan’s Bar in Douglas need to improve their Facebook Page because their cover photo suggests the page may be for Hendrick’s Gin, while the brand doesn’t appear in the profile picture.
The cover photo should have a the company brand name and logo. Potential customers would be unlikely to recognize the business from this profile picture
2. Fill in the “About” Section
with relevant information, such as